Baxter of California is one of the original men’s grooming brands created by Baxter Finley in 1965. In the years since then, Baxter of California pioneered a comprehensive range of products tailored to a man’s needs. Years of research by their experts proved that all skin is not created equal. Their approach is science plus nature, built from the ground up in California. They may be old school in concept, but they are high-tech in practice.