Shira has been developing innovative skin care treatments for beauty professionals since 1990, specializing in products that feature the finest natural and organic ingredients, as well as advanced cosmeceuticals.
Our debut product line, Solar Energy, was one of the first collections in the United States to incorporate rare and trace minerals sourced from the Dead Sea. The therapeutic aspect of the collection, which included mud masks and mineral bath salts, quickly became popular with estheticians and gave early indication of Shira’s emphasis on innovation.
We built upon our initial success in the spa channel by adding specialized collections including Seaweed, Chamomile, Omega-3, Glyco-C, Boto-Derm Rx, and Shir-Organic. These unique collections continued to resonate with spa professionals – enabling them to treat a variety of skin types and conditions for both face and body, while achieving outstanding results.
Today, Shira products are sold in thousands of luxurious spas worldwide and have become increasingly popular with dermatologists and skincare professionals. We continue to stress advanced technologies and diversity in our product development strategy – with our anti-aging line, Shir-Radiance Corrective RX rich in Collagen, Hyaluronic Acid and Pentavitin. Most recently we launched our luxurious gold line, Shir-Gold that sets new standards of excellence in performance, Shir-Gold utilizes elegant elements derived straight from the Earth including Gold, Silver, Copper and Caviar extract.